Pringles is an American brand. It was first produced in 1968. As of 2011, Pringles are sold in more than 140 countries. In 2012, Pringles accounted for 2.2% of the global market, making it the fourth most popular snack brand. Pringles contain about 42% potato, the rest being wheat starch and flour combined with vegetable oil, emulsifiers, salt and flavorings.